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Amara La Negra: The Afro-Latina who is breaking racial barriers in the music industry

“a little bit more Beyoncé, a little less Macy Gray”

Amara La Negra is a Miami born Dominican reggaeton and pop singer. She’s been in the entertainment business since the tender age of four but until recently has gotten alot of buzz around her name. Amara is a star on the reality show, Love & Hip Hop Miami. On the first episode that aired earlier this week, she had a confrontation with Latino music producer, Young Hollywood. In the very disturbing scene, he was recorded saying demeaning statements such as Amara should be “a little bit more Beyoncé, a little less Macy Gray.” Amara handled the situation like the seasoned souljette that she is, before walking out of the room.

Amara’s confrontation is the epitome of the struggle that so many Afro Latinos and indigenous people deal with every day in Latin American countries. Her strong will and determination to break racial barriers in the industry is admirable. In Honduras, specifically, when you watch t.v. you can’t help but to notice that 90% of the time, you won’t find a black person. The local news, novelas, game shows, popular events, and more are full of white faces. You have to wonder about the psychological effects that this has on the youth who are growing up in front of the t.v.

” Not all Latinas look like J-Lo or Sophia Vergara or Shakira. So, where are the women that look like myself”

As a cultural center that is getting more involved in social programs that promote empowerment and education amongst our people, the buzz around Amara is groundbreaking for us. It means that the world is waking up to this issue that has been swept under the rug for too long. It’s hard to be something that you have never seen before. This is why poverty is so easily expanded generation after generation. Children will do what they see their parents, sisters, cousins, aunts and uncles do. By the time they become adults, the idea of being rich, successful or famous is so far-fetched that they don’t even try to accomplish their goals and the ones who try are easily discouraged.

But what if…..

What if you see someone who looks like you, who comes from where you come from, who eats the same foods that you eat, make it? Now it no longer is impossible because there is living proof that someone who is just like you made it. Amara said a very powerful statement during that confrontation, “Not all Latinas look like J-Lo or Sophia Vergara or Shakira. So, where are the women that look like myself?” That is precisely why a child needs to see someone who looks like him/her on screen. Because it plants a seed of hope in their subconscious mind; a seed that if cared for and nourished, can grow into the adult who will break the chains of poverty, despair or hopelessness in their family.

Amara La Negra, like so many other Afro-Latino stars is breaking barriers and whether you’re Garifuna, Afro-Latino, mestizo or mulatto, let her struggle be confirmation for you that going after your dreams no matter what, is exactly what you need to be doing. The battles that you have and will continue to come across just means that you are on the right track, for to whom much is given, much is required.

Below is a video that shows Amara’s confrontation with the music producer Young Hollywood

Watch This Afro-Latina Defend Her Culture

Amara La Negra from Love and Hip Hop Miami is turning heads and breaking barries for Afro-Latinas. But her success comes with a fight — watch her defend her culture against senseless #colorism.

Posted by All Def Nation on Thursday, January 4, 2018


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